Loop Associates · Brand, Site & Content

The brief, the build, and the result.

Loop Associates designs and installs home cinema, lighting and shading, multi-room audio, networking and security for some of the finest homes around Surrey and London, from a showroom in Esher and a showcase in Chelsea Harbour. They wanted a brand, a site and a social presence that match the calibre of those homes, and that can be kept current every week without a WordPress site to look after. The design system came first: an eighteen-chapter spec, logo and palette explorations, and a 54-page brand guidelines document. The idea running through it is that the O is an aperture, with circular reveals, slow daylight gradients and a lowering shade. The website is a fast, static build of around 26 launch pages: expertise, portfolio, showrooms, a section for architects and interior designers, and a journal, with free planning tools such as a cinema screen calculator. Local search does the heavy lifting: showroom and service-area pages, structured data for each showroom, the professional directories architects actually use, and every old URL redirected. Social runs to a weekly rhythm, drafted Wednesday, approved Thursday and scheduled in HubSpot a week ahead, from six post types. The template library covers the rest: around 74 website templates, 97 print and document templates from handover packs to CPD slides and signage, 80-plus social templates and a set of film templates. It all sits on our own engine underneath.