Confidential · Major brand event · 2026

Emergency Event Rescue

We were called in as an emergency on the day. A major brand activation in the main train station of a big Italian city was due to open the next morning, and the system behind it was not working. We fixed it overnight, and it opened on time.

ClientConfidential · Major brand event
Year2026
DisciplineEmergency Hotfix · Live Activation
About this project

The brief, the build, and the result.

This one was a rescue. A brand had built a walk-through experience in the main train station of a major Italian city: visitors walked through, and the system captured videos and photos of them, treated them in the cloud and played them back on screens around the space. The day before opening, it was not keeping up, and with a major event about to go live we were called in to fix it. There was one night. We rebuilt the hand-off between the capture system and the cloud storage, so every raw clip was registered as it landed, marked ready when its treated version came back, and only finished clips reached the screens, newest first. Long recordings were cut into ten-second segments so nothing waited on a big upload. Then, so the experience did not hang on the station's connection, we put together a version that ran the whole loop locally on site, with each screen pulling its own playlist. It was pushed to the machines in the early hours, and when the doors opened in the morning, it worked.

Highlights
  1. 01Called in as an emergency on the day; working by the next morning
  2. 02A major brand activation in the main train station of a big Italian city
  3. 03Walk-through experience capturing videos and photos of visitors
  4. 04Capture-to-cloud hand-off rebuilt: raw, treated and ready for every clip
  5. 05Screens play only finished clips, newest first
  6. 06A local on-site version so the show did not depend on the station connection

Engagement model varies — direct, partner-delivered, subcontract, or confidential. Some client names and implementation details have been intentionally generalised.

Build something like this with Remiam.